PRSSA National Conference: Lessons in Crisis

By: Leah Comins

In a world where a company crisis seems like it could happen at any time, understanding how to communicate during a crisis is a valuable skill for any young professional. PRSSA’s 2018 National Conference hosted a variety of sessions regarding crisis communications. Crisis sessions focused on managing the issue, determining a message and handling the aftermath of a crisis. Many lessons were taught through lenses of recent tragedies such as the Florida International University bridge collapse and the Austin Bombings, as well as preventable business crises such as harassment and discrimination claims.

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Successful Strategic Communications Traits

By: MaiLei Meyers

Every public relations or advertising job posting I have come across during my summer internship search asks for the same skill set (organization, strong writing, time management, etc.) But in addition to the ”standard skills” checklist, personality characteristics can be an equally important component to consider when choosing a team to work with.

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PR & Podcasts

By: Sarah Hess 

PRSSA kicked-off the month of February with two speakers from Exponent PR. At meeting on Wednesday, February 1st, Elleni Paulson (Account Executive) and Eliza Casper (Senior Account Executive) shared with us step-by-step the work they did to create and launch The Deal with Yield podcast for their Winfield client. Here’s what we learned:

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Let’s Talk About LinkedIn

By: Hannah Bremer

Let’s be honest, LinkedIn can be a little intimidating. You might shudder at the sight of your simple, bare-bones profile, or at the thought of the massive effort it would take to create an account. But have no fear, your professional development committee is here! Whether you are starting from scratch or simply want to breathe some new life into your lackluster existing profile, this guide will lead you to a killer LinkedIn profile. So grab your laptop charger, kick your feet up, and get ready for a crash course in LinkedIn doctoring! Next stop, professionalism!

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PR Interview: Paul Hendley

By: Maraika Lumholdt

Paul Hendley, a current Director at ABI Marketing Public Relations, had an interesting start in PR. As someone who fell into the field rather unexpectedly, but has nonetheless secured a long career in various PR firms, he has a wealth of knowledge to share with future PR professionals.

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